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Promote Your Business!

Over 3 million hits a year on this website! More Info!

Gay/Lesbian Supportive Businesses

ADVERTISING

Promote Your Business with Rainbow RV

Website statistics - over 3 million hits a year and growing!

Did you know that there are more than 35 million gays and lesbians in North America. At ten per cent of the population, the Gay and Lesbian market represents the largest most affluent minority marketing group in North America.

Gays and lesbians are more highly educated, occupy higher paying jobs, and possess large disposable incomes. We represent a segment of the population which cannot be ignored. The gay and lesbian community represents the ultimate DINK (double income, no kids) market. Our members have disposable incomes well above the national average and therefore have significant buying power. Over 30% of our members and visitors to our web site have annual household incomes of $90,000 or more!

Not only are gays and lesbians traveling more frequently, they are spending more and visiting more exotic destinations than the mainstream."

Studies show that the majority of gays and lesbians support businesses which target them in ads.

Since January 1999, Rainbow RV has grown to become the largest gay and lesbian RV/camping club in North America. Our members turn to Rainbow RV for just about everything - technical advice, destination ideas, event information, rallies, employment opportunities, caravans and for new product information to help them make the right buying decisions.

The one thing our members do is buy! They buy RV's, trucks, cars, accessories & equipment, services, computers, software, electronics, sporting goods, and travel tours. The list is endless! What this means for you is a unique advertising opportunity to reach this 10% of the RVing market!

Commercial Member - $25.00 per year.

As a Commercial Member, you will receive a listing on www.rainbowrv.com on our Commercial Members list. This listing will include your Company Name and Business Description (max 75 characters).

Enhanced listing - $150 per year. You will receive a listing on www.rainbowrv.com on our Commercial Members list plus a website listing in the category of your choice. (hyper-linked to your website)

Gay & Lesbian owned Businesses - 50% discount on all ad packages for all gay & lesbian owned businesses.

Discounts - available on multiple listings.

Additional Website Advertising

Banner Ads
Main Page - $500 (top page) (not currently available)
Main Page - $400 (bottom page)
Public Message Board - $400 (top page)
Public Message Board - $350 (bottom page)
Events Page - $350 (top page)
Events Page - $300 (bottom page)
RV Resources and Services Page - $250 (top page)
RV Resources and Services Page - $200 (bottom page)

Banner Ad
360 x 60 pixels
Maximum file size 12K
File format: gif or jpg

For more information contact us at sales@rainbowrv.com or call 212-330-8272 seven days a week, 24 hours a day. Please leave a detailed message after hours and we'll get right back to you.

Additional Marketing Studies

A survey conducted in May by Harris Interactive and Witeck-Combs Communications, Inc. reveals that consumers who self-identify as lesbian, gay, bisexual and transgender (LGBT) have deeper trust for products and brands that not only target gay consumers, but even more so for products offered by companies that have progressive policies toward gay and lesbian employees. Fifty-six percent of all gays sampled agreed that they trust brands more from progressive companies -- with 41% reporting they ``strongly agree.''

"The online gay and lesbian community is growing at a much higher rate than the overall Internet population due to the privacy, relevant information, and virtual communities that are available online and are particularly attractive to gays and lesbians," said Computer Economics senior research analyst Catherine Huneke.

Advertising Age said that the gay media has emerged as the fastest growing ad market for the third consecutive year.

"Marketing in the new millennium will be all about talking to specific consumer segments, including gays and lesbians," says Angelo Vassallo, a regional marketing director at Seagram Co., which began running ads with a gay theme for Chivas Regal Scotch this year.